Brand Development

As a key strategist at LTI, I established and built the company’s brand from the ground up: defining its voice, designing its identity, and guiding its expression across every channel. As more than a steward, I built a cohesive and comprehensive brand system that gained a reputation of integrity, authority, and professionalism, attracting customers such as Kraft Heinz, Hershey, Tyson, Unilever, Smucker’s and other Fortune 500 companies.

LTI’s brand served as the fundamental asset in building trust and attraction among customers and employees alike, fueling a period of unprecedented growth for the organization.

Equipment

LTI’s trucks serve as the foundation of our brand aesthetic: clean, modern, and technologically advanced. A dominant use of white space with minimal, yet bold red and blue accents, reinforcing brand recognition on the road.

Office Design

LTI’s facilities were designed in alignment with it's visual identity, featuring dominant white space, bold red and blue accents, all throughout a modern, collaborative workspace.

Social Media

As a primary communication channel, LTI’s social media consistently reflects brand aesthetics, values, and voice across all campaigns, posts, and interactions.

Brand Voice

Whether in personal emails, phone calls, or mass communications, brand voice guidelines ensure a consistent tone, personality, and level of professionalism across all departments and channels.

Print Design

From quarterly publications to sales materials and brochures, LTI’s consistent visual and verbal identity ensure clarity, professionalism, and impact across all touchpoints.

Web Design

LTI’s website is a digital extension of the brand and stakeholder experience—offering clean visuals, intuitive navigation, clear communication, and a welcoming tone for all audiences.

Brand Architecture

LTI encompasses several distinct entities, sub-brands, and branded programs - each with its own distinct purpose, unified in a shared visual identity under the parent brand.

Values

Beyond visual identity, LTI’s brand is rooted in a defined set of core values, guiding every message, decision, and customer interaction.

Brand Identity

LTI’s Brand Book governs both visual and verbal identity—defining elements such as typefaces, colors, logos, messaging, values, and brand personality to ensure consistency at every touchpoint.

Apparel

LTI uses employee apparel to reinforce professionalism and boost brand visibility—while ensuring all garments meet brand standards across styles, departments, and promotional use.

Plot is a brand unlike any other.

Plot’s product is simple. It’s timeless, with a basic design and established utility. The appeal of Plot does not come from the product, but rather the space around the product.

For Plot, Instagram is not simply a platform for promotion, it is a window into the world of Plot, where plants dance, colors sing, and forms float.

By removing a pot from a store shelf, and placing it in a world beset with bold colors, strange visuals, and engaging concepts, it becomes something else entirely.