Social Media

Social Strategy

Plot utilizes unique, bold, strange, eye-grabbing content to organically grow our following and customer base.

Concepts, hooks, visuals, audio, captions, and features are each intricately designed to further engagement and reach by prompting rewatches, increasing time on post, and encouraging interactions and shares.

Zero Cost Content

All Plot content is created at no expense, from product photography shot in-house, and lifestyle “shoots” constructed digitally. All social reach is achieved organically.

Average Engagement Rates by Industry:

Sales

Instagram:

DTC Brands: 1.58%
Consumer Goods & Retail: 1.8%
Influencers: 1.9%
Media & Entertainment: 2.0%
Plot: 16.5%

82% of Plot’s sales have come directly from Instagram.

Plot maximizes profit margins on all sales by capturing organic growth and forgoing ad spend.

See For Yourself

Minimal expression. Maximal impression.
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#polkadotplant #hypoestesphyllostachya #hypoestes #houseplantlove #pinkandgreen #houseplantplantclub

Plot pots plot cereal, materials, and beans and bands and scenes and sounds and reeds and rounds around the plots they plot a lot. Who’da thought the thought that plot begot a lot from not, from plants to things that sing and sang and sung abla

Bring your outdoors indoors, indoors out. 🌲

🌱
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#houseplant #pothos #neonpothosplant #pothosplant #pothosplants #houseplantlove #ceramicpot #cachepot #cachepots

Pink & green, what a dream 🩷💚 Tag a friend who would vibe with this vibe.
Lovely artwork by the very best: @posterami
Lovely cachepot by the other best: @theplotco
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#pinkandgreen #pinkandgreendecor #pinkandgreeninteriors

Color is ironic.

Color cannot stand alone. It only exists in relation to others. When all is red, nothing is red. Red is only red, because of green & blue too.

When you combine all colors in equal parts, you get white. Yet when you see white, y

Le bleu, c’est mieux.
Artwork by @carolynmisterek
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#interiordesign #blueinterior #houseplantlove #babyblue #blueasthetic #rubberplant

Plot twist.
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#fingernailpolish #naillove #paintednails #nailpolishlover #colorfulnails #ceramicpot #ceramicpottery

One way to ensure life gives you lemons, is to grow your own lemon tree. And plot it in a plot. Or plant it in a pot. Or pot it in a plot. Or plot it in a pot. Or plant it in a plot. Or plant the plant in a plot of soil in a potted plot. In short, Pl

Community Building

Content Marketing

Holiday Posts

314 Day

Memorial Day

Driver turnover is a predominant challenge in the trucking industry. Social media was a primary tool in combating this, wherein LTI featured individuals across platforms, showing recognition & appreciation, building connections between employees, and further connecting them to and within our organization.

This period saw a 30% decrease in driver turnover.

B2B Strategy

Fleet Finance was created as an independently branded channel “presented by LTI,” designed to educate truck drivers on finance in the trucking industry.

Directly, Fleet Finance educated large audiences of truck drivers on how they can gain financial security and wealth.

Indirectly, Fleet Finance:

Organically introduced drivers to LTI Trucking Services
Depicted LTI as an expert authority in our field
Linked LTI with financial success in the minds of truck drivers

Halloween

LTI’s B2B social strategy positioned LTI as a credible, socially responsible authority in our field, while increasing the number of touch points with customers before, during, and after the sales process.

This strategy saw sales growth from Kraft Heinz, Hershey, Tyson, Unilever, Smucker’s and other Fortune 500 companies.

In a market flooded with 3PLs, it was an important advantage to visually highlight LTI’s equipment, presenting LTI as a true asset-based carrier among brokerage competitors.

This strategy led to significant organic growth, without ever explicitly advertising LTI. During this period, we increased our net hires with no increase in cost, and more than tripled our population of owner operators and lease purchase drivers.