Brand Development

Plot is a brand unlike any other.

Plot’s product is simple. It’s timeless, with a basic design and established utility. The appeal of Plot does not come from the product, but rather the space around the product.

For Plot, Instagram is not simply a platform for promotion, it is a window into the world of Plot, where plants dance, colors sing, and forms float.

By removing a pot from a store shelf, and placing it in a world beset with bold colors, strange visuals, and engaging concepts, it becomes something else entirely.

The value of Plot comes from the world it has built.

Plot is a testament to the value of effective branding, with all revenue generated organically with no paid advertising.

Not only does Plot never advertise, Plot has never explicitly promoted a product at all.

Rather, Plot produces entertainment and intrigue, which has resulted in consistent and substantial sales.

Enter the World of Plot

Social Media

Social Strategy

Plot utilizes unique, bold, strange, eye-grabbing content to organically grow our following and customer base.

Concepts, hooks, visuals, audio, captions, and features are each intricately designed to further engagement and reach by prompting rewatches, increasing time on post, and encouraging interactions and shares.

Zero Cost Content

All Plot content is created at no expense, from product photography shot in-house, and lifestyle “shoots” constructed digitally. All social reach is achieved organically.

Average Engagement Rates by Industry:

Sales

Instagram:

DTC Brands: 1.58%
Consumer Goods & Retail: 1.8%
Influencers: 1.9%
Media & Entertainment: 2.0%
Plot: 16.5%

82% of Plot’s sales have come directly from Instagram.

Plot maximizes profit margins on all sales by capturing organic growth and forgoing ad spend.

Minimal expression. Maximal impression.
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#polkadotplant #hypoestesphyllostachya #hypoestes #houseplantlove #pinkandgreen #houseplantplantclub

Plot pots plot cereal, materials, and beans and bands and scenes and sounds and reeds and rounds around the plots they plot a lot. Who’da thought the thought that plot begot a lot from not, from plants to things that sing and sang and sung abla

Bring your outdoors indoors, indoors out. 🌲

🌱
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#houseplant #pothos #neonpothosplant #pothosplant #pothosplants #houseplantlove #ceramicpot #cachepot #cachepots

Pink & green, what a dream 🩷💚 Tag a friend who would vibe with this vibe.
Lovely artwork by the very best: @posterami
Lovely cachepot by the other best: @theplotco
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#pinkandgreen #pinkandgreendecor #pinkandgreeninteriors

Color is ironic.

Color cannot stand alone. It only exists in relation to others. When all is red, nothing is red. Red is only red, because of green & blue too.

When you combine all colors in equal parts, you get white. Yet when you see white, y

Le bleu, c’est mieux.
Artwork by @carolynmisterek
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#interiordesign #blueinterior #houseplantlove #babyblue #blueasthetic #rubberplant

Plot twist.
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#fingernailpolish #naillove #paintednails #nailpolishlover #colorfulnails #ceramicpot #ceramicpottery

One way to ensure life gives you lemons, is to grow your own lemon tree. And plot it in a plot. Or plant it in a pot. Or pot it in a plot. Or plot it in a pot. Or plant it in a plot. Or plant the plant in a plot of soil in a potted plot. In short, Pl

Web Design

Plot’s website was designed to seamlessly integrate its brand design into a functional channel for purchasing products.

Function:

The website funnels traffic toward conversions, with every path progressing toward the point of sale.

Site copy uses SEO to ensure a wide array of searches related to our product drive users to our conversion-led website.

Form:

Plot’s brand emphasizes color, and utilizes juxtapositions in brand expression: one design, many colors. Normal product, abnormal advertising. Expression of color, dominant white space.

The website utilizes this contrast of color and blank space by integrating the product images into the site without borders, as if the product physically exists in this infinite white space.

Website